Martha cut her marketing teeth in some pretty big places. An MBA from Wharton and years of directing product management and marketing groups for some of the biggest companies in America like AT&T, BT and MCI taught her how Big Guys do marketing. After years of leading the gorillas to revenue gains, she knew it was time to do the same with small business. That’s where the innovation lies. After creating the marketing services group to serve Blanc and Otus Public Relations venture-backed clients, Martha went on to found three businesses of her own. So she “gets” small business. Sought-after to develop new marketing techniques to rapidly build brands, products and leads, leads, leads, she spots trends and breaks a lot of marketing “rules” to deliver new results. Fun, engaging and a bit irreverent, Martha is passionate about the need for businesses to start talking to people the way they talk to each other—in lively, authentic conversations—and to tell stories that help the world understand why they are cool.
Chris started her career as a business builder much earlier than most–at the tender age of 9 by becoming the top seller in Girl Scout cookies. Chris moved on to more challenging opportunities, eventually becoming a successful sales manager and trainer at Xerox and building her own multimillion-dollar distributorship.
After Chris graduated from the University of Oregon with a major in Marketing and Finance, she went straight to work for Xerox, serving as sales manager and district marketing manager. Year over year, her revenue growth averaged 18%. Always in the President’s Club or higher, she not only trained over 400 sales reps and launched 48 products; she was one of an elite team of 13 who led an initiative to streamline the sales process with the 75 largest accounts. The results–Xerox invested only one million dollars in the initiative, but over the next three years saw 80% of the accounts turn to Xerox exclusively for solutions, resulting in a $58,000,000 increase in sales.
Chris is an expert at creating, launching and building businesses. Recognized by peers and clients alike for her creative and sassy approach to sales and marketing, Chris is deeply committed to helping others realize and express their personal power.
5 "Do Now" Actions That
Will Grow Your Business