Everyone says Small Businesses will save the economy? But who’s saving Small Business?
You and me…and here’s how
Hire and buy from Small Businesses every Thursday.
Jay Conrad Levinson Says You Don’t Need No Stinkin’ Money To Attract Customers
Jay Conrad Levinson—the guy who turned marketing on its ear by showing small business
precisely how to attract customers with little-to-no money, the Father of Guerrilla Marketing—
has some wisdom for all of us.
I just picked his seminal book up again. Look at the just some of the insight he shares:
Attracting customers requires an assortment of weapons, not one.
Become dependent on other business and they on you.
Your website must target a very narrow niche market with very specific information
on that tightly focused subject.
Every element on your website should give visitors an unconscious reason to click and
join or opt-in.
If you don’t have a clue how and why marketing works, get a clue. Having a clue
means seeing everything from the customer’s point of view.
If this was a quiz, how did you do?
Go forth and do great, Guerrilla things,
Martha Hanlon and Chris Williams
Wide Awake Marketing
